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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Approve the post and close commenting to prevent political discussion
B) Approve the post with a warning to the celebrity
C) Adjust the rules to allow political content and generate more group engagement
D) Treat the celebrity according to the policy of the group
E) Decline the post with feedback to educate the celebrity on the group policy

2. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?

A) Host live video Q&A sessions in the group where the influencers host the session
B) Share exclusive access to the influencers Page and content for members
C) Post content customized by the influencers into the group and boost the posts
D) Host a Q&A on Instagram Stories where members can submit questions to influencers

3. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Prioritize the content from the department that is the most polished and ready to post
B) Review previous post results and reuse the content that performed best
C) Research competitors and replicate popular creative tactics that perform well for them
D) Review briefs from internal stakeholders outlining key messaging, details and targets

4. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Website traffic Audience growth
B) Reach Sentiment Website traffic
C) Website traffic Sentiment Audience growth
D) Reach Audience growth Sentiment

5. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) A company-branded profile used by all community managers with each reply signed by name
B) The approach that the team agreed upon and the company approved
C) The agreed result from a recent poll stating that each community manager will use their initials
D) The personal profiles of each community manager to make it clear who is replying

Solutions: