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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Monitor program performance and optimize - Manage program updates and enhancements |
| Topic 2: Loyalty Program and Process Configuration | 52% | - Set up tier models, qualification, and progression - Configure partner management and collaboration - Manage member enrollment, profiles, and preferences - Configure foundational program settings - Set up currencies, points, and transaction processing - Define incentives, experiential rewards, and vouchers - Configure permissions and security model |
| Topic 3: Strategies and Design | 16% | - Assess business requirements and define loyalty solution - Define points, benefits, and redemption processes - Design loyalty program architecture and data model - Apply implementation best practices - Design promotion lifecycle and engagement strategies |
| Topic 4: Integration | 22% | - Integrate with Commerce Cloud - Integrate with Salesforce CDP - Integrate with Service Cloud - Integrate with Marketing Cloud - Connect to external systems using APIs |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
A Consultant needs to set up a new tier-point reset process for a new Loyalty Program, where the data-processing engine (DE) configuration is required.
How should the Consultant set up the data-processing engine with the least configuration effort?
A. Create a copy of the reset qualifying points DPE template.
B. Create a copy of the expire activity based non-qualifying points DPE template.
C. Create a copy of the expire fixed non-qualifying points DPE template.
D. Create a new data-processing engine from scratch / by first principle.
Question 2
The Loyalty Administrator for Northern Trail Outfitters (NTO) defines Basic and Premium as the two Tiers for its Insider program. They want to define a free product sample for all members in Premium Tier.
How does NTO configure tiers within the Loyalty Program to give vouchers for members in the Premium Tier?
A. Voucher Management; Benefits Setup (in Program console); Benefit Action to define downstream actions and FLOW - Benefit action for orchestration
B. Voucher Management; Benefits Setup (in Program console); Benefit Action to process benefits
C. Voucher Management and Benefit Action
D. Voucher Management and Benefits Setup
Question 3
Northern trail Outfitters (NTO) wants to offer 10% discount on top of the annual summer sale for its Loyalty program customers.
Which two steps must a Consultant take in Loyalty Management to set up this promotion?
A. Create within the Loyalty Experiences tab a new promotion for the Summer Sales campaign where the Loyalty Promotion Type is Standard and the Fulfillment Action is Issue Voucher.
B. Create within the Loyalty Experiences tab a new Benefit Type for the Summer sale campaign where the Benefit Type Name is standard and the Category type is Issue Voucher.
C. Create within the Loyalty Experiences tab a new voucher definition for the summer sales campaign where the Type is Product or Service and the expiration Type is fixed Date.
D. Create within the Loyalty Experience tab a new voucher tab a new voucher definition where the Type Is Discount Percentage and the Expiration Type is fixed Date.
Question 4
While designing an experiential Loyalty Program, what are the two recommended objects to be used as a best practice to track what type of activity the member has with the program?
A. transaction Journal Type & Transaction Journal Subtype
B. Loyalty Member Currency & Transaction Journal
C. Loyalty Ledger & Transaction Journal
D. Journal Type & Journal Subtype
Question 5
A Consultant needs to design a new tier-upgrade process for a new Loyalty Program. The custom object to store the qualified members and a batch job is identified for this process.
Which two components should the Consultant select for this process?
A. A flow to perform the tier-upgrade rule and another flow to perform the tier-upgrade orchestration process
B. A flow to perform both tier-upgrade rule and tier-upgrade orchestration process
C. A data-processing-engine (DPE) to identify the qualified members
D. A flow to schedule and process the custom object's pending records and another flow to perform tier-upgrade orchestration process
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: A,D | Question 4 Answer: D | Question 5 Answer: A,C |
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