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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A) Increase in Units per Trip
B) Increase in Dollars per Unit
C) Increase in Total Baskets
D) Increase in Number of Households

2. Who benefits from a successful promotion?

A) Manufacturer
B) All of the above
C) Shopper
D) Retailer

3. What does Shrink % measure in inventory management?

A) The percentage of inventory sold during a specific time period.
B) The percentage of profit generated from promotional activities.
C) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
D) The percentage of inventory replenished to maintain stock levels.

4. What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?

A) To predict how changes in assortment will affect sales.
B) To map the mental path shoppers take as they shop a category.
C) To determine the most popular products in a category.
D) To reflect actual buying patterns and substitutions.

5. Define Loyalty Card Data.

A) Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.
B) Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.
C) Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.
D) Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.

Solutions: