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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which statement best describes the relationship between space and assortment in retail planning?

A) Space planning decisions are made independently of assortment planning.
B) Space always comes first and assortment is chosen to fill it exactly.
C) The amount of available space can limit assortment and assortment choices can influence how space is allocated.
D) Assortment always comes first and space is adjusted afterward.

2. What is the primary purpose of gathering Shopper Data in category management?

A) To track the shipping process of products
B) To identify clear insights that guide actions and decisions
C) To increase the number of products on store shelves
D) To monitor employee performance in stores

3. Which of the following is NOT an example of an assortment strategy?

A) Broad Assortment Strategy
B) High Low Strategy
C) First to Market Strategy
D) Market Coverage Strategy

4. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) ACV Weighted Distribution - Total Sales
B) Total Sales / ACV Weighted Distribution
C) Total Sales x ACV Weighted Distribution
D) ACV Weighted Distribution / Total Sales

5. What is the primary purpose of regression analysis?

A) To determine the causation between two variables.
B) To classify data into predefined categories.
C) To understand the relationship between a dependent variable and one or more independent variables.
D) To calculate the average of a dataset.

Solutions: