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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Program Canvas and Automation | - Event-based triggers and automation logic - Program Canvas workflows |
| Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
| Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?
- A. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
- B. Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
- C. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- D. You should test all links manually.
Correct Answer: C 🗳️
You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- B. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- C. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- D. You need to create a new user specifically for Responsys from within the Salesforce.com application.
Correct Answer: C 🗳️
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)
- A. Recipient selects a Reply-to unsubscribe in a promotional email.
- B. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- C. Recipient deletes a promotional email from the inbox.
- D. Recipient inbox is full, so the promotional email is rejected by the server.
- E. Recipient registers a SPAM complaint for an email.
Correct Answer: A,D,E 🗳️
Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
- A. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
- B. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
- C. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
- D. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
Correct Answer: A 🗳️
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns. - B. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
- C. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
- D. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
Correct Answer: D 🗳️
