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PDMA NPDP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Product Lifecycle Management | - Lifecycle stages
|
| Topic 2: Market Research and Customer Insight | - Voice of the Customer
|
| Topic 3: Portfolio Management | - Selection and prioritization
|
| Topic 4: New Product Development Process | - Stage-gate and iterative models
|
| Topic 5: Culture, Teams, and Organization | - Organizational capability
|
| Topic 6: Strategy | - Innovation strategy
|
| Topic 7: Tools and Metrics | - Performance measurement
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. A toy manufacturing company is developing a "powered vehicle" for 10-12-year-old children. Potential risks:
The company has extensive experience in the toy market, but mainly with under 5-year-olds. The risks associated with project relate to a lack of previous engagement with the 10-12-year group, and meeting their specific requrements. Getting the product right is more important than speed to market. Market information required: Target market input to the concept development and design specifications. What market research technique would you recommend?
A) Ethical approval followed by consumer panels from the target age group
B) Alpha testing
C) Consumer panels selected from the target age group
D) Crowdsourcing
2. Who should be involved in the application of scoring new product opportunities:
A) only the marketing manager
B) only the Chief Executive
C) a cross-functional team
D) only the new product manager
3. According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing program-level success depends on the firm's business strategy.
A) True
B) False
4. Which of the following are benefits of having a Business Strategy?
I. Business strategy directs choices about how to deploy resources
II. Business strategy directs how you will copy competitors
III. Business strategy helps a company sidestep competitive convergence IV. Business strategy drives product strategy
A) I, II, III, IV
B) I, II, III
C) I, III, IV
D) II, III, IV
5. In which of the following scenarios is it most important to use net present value rather than payback period for financial analysis of a new product's potential?
A) A low level od capital expenditure is required, the product has long potential life cyckle and interest rates are hign
B) A high level of capital expenditure is required, the product has long potential life cycle, and interest rates are high
C) Potential profitability is high, the product has a short life cycle and interest rates are high
D) Potential profitability is high, the product has a log life cycle and interest are low
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |
