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Salesforce EEB101 Exam Syllabus Topics:

Section	Objectives
Tracking & Reporting	- Performance analysis 1. Open/click tracking 2. Bounce and unsubscribe metrics 3. Reporting tools
Email Sending & Automation	- Send processes 1. Triggered emails 2. Send definitions and classification 3. A/B testing - Automation tools 1. Automation Studio overview 2. Journey Builder basics 3. Data and file activities
Content Creation	- Content Builder usage 1. Content blocks and personalization 2. Dynamic content and AMPscript basics 3. Email creation and templates
Data Management	- Data structures 1. Subscriber data import methods 2. Segmentation and filtering 3. Lists vs Data Extensions
Email Marketing Fundamentals	- Email marketing concepts 1. Subscriber management 2. Opt-in / opt-out mechanisms 3. Deliverability basics

Salesforce Email Essentials (EEB101) Sample Questions:

Question #1

To write SQL that uses both customer data and system-generated data, what would they need to include in their query?

A. Data Filters
B. All of the above
C. Measures
D. Data Views

Reveal Solution Discussion 0

Correct Answer: D 🗳️

Question #2

Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

A. Make the email completely image based.
B. Style alt text for when images do not display automatically.
C. Use custom corporate font to match NTO brand.
D. Add background colors that match branding.

Reveal Solution Discussion 0

Correct Answer: B,C 🗳️

Question #3

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?