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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 2: Segmentation and Personalization | - Personalization experiences
|
| Topic 3: Measurement and Optimization | - Reporting and analytics
|
| Topic 4: Implementation and Configuration | - Setup and deployment
|
| Topic 5: Data and Customer Profiles | - Data ingestion and identity resolution
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
What are three features of the WebSDK when deployed on a website?
- A. Sitemapping for data collection
- B. Identity and cookie management
- C. Rendering campaign for personalisation
- D. Configure filters andgoals
- E. Loading data from ETL feeds
Correct Answer: A,B,C 🗳️
What can you learn from segment compare on the segment detail tab?
- A. To understand view time purchases attributes revenue by category
- B. To compare users, engagement activity and other actions across segments displayed
- C. To understand what campaign use the segment for targeting
- D. To view individual users that are part of the segment
Correct Answer: B 🗳️
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
- A. Einstein Decision
- B. Catalog items
- C. Einstein recipes
- D. Promotion
Correct Answer: A 🗳️
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
- A. Rule based testing
- B. A/B testing
- C. Time basedtesting
- D. Variation testing
Correct Answer: A 🗳️
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
- A. Einstein product recommendation
- B. Einstein content recommendation
- C. Infobar with CTA
- D. Banner with CTA
Correct Answer: A 🗳️
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