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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A. Global DMP nerve center
B. Horizontal regional empowerment
C. Global template with local nuances
D. Full agency control
E. A single seat shared by all regions

Question 2

Which of the following is a real world use case for a search campaign?

A. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
B. Leverage the device-bridging technology to find users across their devices.
C. Ensure customers receive relevant offerings when landing on the site page.
D. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
E. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

Question 3

Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A. Sampled reports can be run on smaller audience sizes than unsampled reports.
B. Unsampled reports can be emailed automatically to users, and sampled reports cannot.
C. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
D. Unsampled reports can be recorded as snapshots, and sampled reports cannot.

Question 4

Which of the following is a reason to review and update a taxonomy?

A. Taxonomy permissioning has been activated.
B. The Category Value Assessment has been requested and addressed.
C. There are too many categories in the taxonomy and it is hard to find the right data.
D. It has been a month since the last audit was conducted.

Question 5

You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A. 7
B. Win Every Time
C. 1
D. 30
E. Win Each Category
F. 15

Solutions: