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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global DMP nerve center
B) Horizontal regional empowerment
C) Global template with local nuances
D) Full agency control
E) A single seat shared by all regions

2. Which of these is a common use case for the Recency setting?

A) To prioritize delivery of the most recent users in an audience
B) To hide older audiences and users that are no longer as valuable for targeting
C) To extend data delivery beyond the default period for the audience
D) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days

3. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option E
B) Option D
C) Option C
D) Option A
E) Option B

4. Which scenario requires taxonomy updates?

A) Some categories have more than 100,000 inventory.
B) No categories have inventory of more than 10,000 users.
C) All categories have inventory of more than 10,000 users.
D) Some categories have zero inventory.

5. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Corporate classification
B) Managed classification
C) Self-service OnRamp
D) Self-classification

Solutions: