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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber & Data Management | 25% | - Segmentation and audience creation - Data extensions and list management - Subscriber status and preferences - Import/export and data quality |
| Email Creation & Testing | 25% | - Email Studio tools and editors - Dynamic content and personalization - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation |
| Email Marketing Concepts & Best Practices | 20% | - Email design and accessibility best practices - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Deliverability and sender reputation - Email marketing fundamentals |
| Sending & Automation | 20% | - Journey Builder fundamentals - Automation Studio basics - Guided sends and user-initiated sends - Triggered emails and transactional sends |
| Tracking & Reporting | 10% | - Key metrics (open, click, bounce, conversion) - Standard reports and dashboards - Interpreting results and optimization |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
- A. Account Send Summary
- B. Email 5ends by User
- C. Email Performance Over Time
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
- A. Engagement Split
- B. Scoring Split
- C. Frequency Split
Correct Answer: A 🗳️
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A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Use Journey Builder to build an audience using Ad Studio.
- B. Use an interactive form from email Studio to collect this information
- C. Web Studio to capture Query parameters from social media link.
Correct Answer: C 🗳️
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Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
- A. File Drop Automations
- B. SQL Query activities
- C. APIs
Correct Answer: C 🗳️
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A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
- A. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
- B. Configure the filter DE to auto-refresh dally in properties.
- C. Schedule an automation to refresh the filter activity each day.
Correct Answer: C 🗳️
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