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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

A) cross-channel order management
B) supply chain visibility
C) social marketing
D) store operations

2. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) All of the above.
B) Many business functions required for effective commerce are executed outside the enterprise.
C) A large and increasing number of customer segments with varying expectations.
D) Many customers use a variety of touch points in the purchasing process.

3. Smarter Commerce capabilities are packaged and delivered as what?

A) Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
B) Middleware components requiring additional business function software.
C) A single, high-value, shrink-wrapped, solution for commerce.
D) A simple monolithic application for each phase of the commerce cycle.

4. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) WebSphere Commerce
B) Sterling Commerce
C) Coremetrics
D) Unica

5. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed customer interaction platform.
B) Support for social networks, affiliates, and content aggregators.
C) Recognized best of breed web analytics and 1:1 marketing.
D) Rapid time to value, based on pre-integration and common marketing constructs.

Solutions: