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Salesforce MC-Con-201 Testking Braindumps - in .pdf Free Demo

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Last Updated: Aug 25, 2026
  • Q & A: 0 Questions and Answers
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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Last Updated: Aug 25, 2026
  • Q & A: 0 Questions and Answers
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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Consent13%- Consent collection
  • 1. Consent banners on external pages
    • 2. Consent banners on marketing landing pages
      - Consent management concepts
      • 1. Consent in customer engagement
        • 2. Consent and compliance requirements
          - Consent data model
          • 1. Platform consent objects
            • 2. Consent preference records
              - Consent record management
              • 1. Creating consent records
                • 2. Managing and updating consent records
                  Analytics & Performance Insights8%- Marketing data and insights
                  • 1. Marketing performance insights
                    • 2. Surfacing marketing data across Salesforce
                      - Reporting and analytics
                      • 1. Pre-built dashboards
                        • 2. Matching dashboards to reporting requirements
                          Platform Setup & Governance13%- Domain authentication and authorization
                          • 1. Self-service domain authentication
                            • 2. Branded and authenticated email delivery
                              • 3. Domain authorization
                                - Business Units and governance
                                • 1. Business Unit requirements
                                  • 2. Roles and Enhanced CMS Workspaces
                                    • 3. Content and user governance
                                      - Marketing Cloud Next environment setup
                                      • 1. Core Org Edition requirements
                                        • 2. Data 360 provisioning
                                          • 3. Permission sets
                                            • 4. Marketing Data Kit installation
                                              Agentforce & AI Innovation11%- Conversational messaging
                                              • 1. Ongoing interactions across messaging channels
                                                • 2. Customer engagement
                                                  • 3. Response handling
                                                    - Predictive AI
                                                    • 1. Selecting appropriate predictive AI features
                                                      - Marketing agents
                                                      • 1. Automated campaign creation
                                                        • 2. Audience segmentation
                                                          • 3. Content generation
                                                            Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                                            • 1. Audience segmentation and activation
                                                              • 2. CRM objects and records
                                                                • 3. Actionable Lists
                                                                  • 4. Content personalization using CRM data
                                                                    - Consumption and entitlements
                                                                    • 1. Data 360 consumption-based entitlements
                                                                      • 2. Platform usage optimization
                                                                        • 3. Marketing automation consumption
                                                                          - Data 360 data model
                                                                          • 1. Customer data activation
                                                                            • 2. Connecting and harmonizing customer data
                                                                              • 3. Data objects and Data Model Objects
                                                                                - Identity Resolution
                                                                                • 1. Linking multiple data sources
                                                                                  • 2. Unified customer profiles
                                                                                    • 3. Identity Resolution configuration
                                                                                      Campaign Design, Flow Orchestration & Content30%- Personalization
                                                                                      • 1. Content variations
                                                                                        • 2. AMPscript
                                                                                          • 3. Repeaters
                                                                                            • 4. Merge fields
                                                                                              • 5. Handlebars
                                                                                                - Landing pages
                                                                                                • 1. Landing page components
                                                                                                  • 2. Landing page configuration
                                                                                                    - Personalized messaging data
                                                                                                    • 1. Selecting appropriate data sources
                                                                                                      • 2. Adding customer data to messaging content
                                                                                                        - Activation templates
                                                                                                        • 1. Contact point value selection
                                                                                                          • 2. Activation template configuration
                                                                                                            - Flow orchestration
                                                                                                            • 1. Flow types
                                                                                                              • 2. Trigger conditions
                                                                                                                • 3. Automated business processes and messaging
                                                                                                                  • 4. Flow elements and logic
                                                                                                                    • 5. Flow configuration settings

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